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Make Your Mark 

What if the greatest opportunity in the AI era was not AI, but by standing out by being distinctively human. When trust in brands is at an all-time low, and the gap between what is deep and real, and deepfake is narrowing, you can now build a premium for your brand and earn back your audience’s trust. Certify and celebrate the fact your commercial has human artists behind the camera and in front of the camera with the Human Made Mark today.

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FACT SHEET

70%

of shoppers more likely to spend with brands which they perceive to be authentic

82%

of Gen Z would trust a company more if they used real people in their adverts

58%

of consumers are less likely to trust a brand if they suspect AI is behind it's creative

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Read 'The Human Difference'

Brand Strategy Director Michael McCourt goes into detail in this thought piece, how in the AI age, human craft and signalling your human made credentials gives your brand the edge. 

We have every touch point covered. Our guidelines include recommendations on how to apply the Human Made Mark and suggested time lengths for the watermark based on best practices for each individual medium.

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Drop us a message

With over 30 years of experience between us in the advertising industry, we understand the challenges facing brands when it comes to communicating authentically with an audience.  We are looking forward to working with you to help you earn your audience's trust and making your mark when it comes to your comms.  

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