Making the Mark
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We collaborated with designers Alice Fraser and Matt Caldwell from
Monday Nights to create our Human Made Mark. The brief was inspired by 'the human touch',
the uniqueness that every human beingbrings to a film project every step of the journey which is embodied in the human finger-print.
Like all great artistic collaborations, they brought their own spin to the brief including taking inspiration
from cave paintings- the first form of artistic expression that we can still witness today.
Here are a few words from Matt, founder and creative director, of Monday Night:
'Have you ever taken your own fingerprint? Anyone can, all you need is a pencil, some tape and paper. And they're beautiful. The Human Made logo is one of our thumbprints, with love, care and finesse applied to it — so that it looks as awesome on a cinema screen as it does on an app tile. Creative exploration was kept exclusively to fingerprints, but that didn't hold the team back. There were some with type hidden in the print lines and there was even one where the fingerprint created a silhouette of a head. After much development we eventually decided that a hidden figure of a human within the print made sense — the spiral of a fingerprint naturally leads to a centre oval shape, or as we see it, a head.The torso of the hidden character took inspiration from early cave paintings, where forms are rudimentary and abstract, yet iconic.These are arguably the first deliberate human made marks ever made, so it made sense acknowledging them in the design. We want this little logo to act as a beacon to the creative human spirit.It's not a middle-finger up to AI, but just a thumbs up to hands on creativity.'
We loved collaborating with the amazing humans at Monday Nights. You can find more of their work on https://mondaynights.co/